Brand concepts
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Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred … Read More

Romanian football under penal investigation
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The public prosecutors of the National Department for Anticorruption started the penal investigation for some of the most representative persons in the Romanian football: Ioan Becali, impresario Victor Becali, impresario Gheorghe Copos, president and owner of the football club Rapid … Read More