Logfile analysis vs page tagging
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Both logfile analysis programs and page tagging solutions are readily available to companies that wish to perform web analytics. In many cases, the same web analytics company will offer both approaches. The question then arises of which method a company … Read More

Page tagging
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Concerns about the accuracy of logfile analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or ‘Web bugs’. In the … Read More