Rational or emotional marketing during the COVID pandemic?

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Ardath Albee (Marketing Interactions) and Gurdeep Dhillon (Adobe Digital Experience) spoke about the use of emotional intelligence in content marketing at the recent Demand Generation Summit organized by Content Marketing Institute. “We have an opportunity to rethink the way we’re … Read More

The COVID-19 pandemic has changed the book market

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One of the most important economic effects of the current COVID-19 pandemic is the awareness of the importance of supply chains for all products that eventually reach consumers. Supplying both the components needed to manufacture a product and the finished … Read More