AdWords
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AdWords is Google’s branded text-based pay-per-click (PPC) advertising service. Google’s advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to … Read More

Googletestad
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Googletestad appears to stand for Google’s Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system. At the moment there are no define: googletestad definitions in Google’s database for this keyword. The Google … Read More

Payment conventions in online advertising
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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Pay per click
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Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More