Applying social marketing principles
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Programme managers and practitioners using this guide will gain a better understanding of how social marketing can help them develop and implement behaviour change interventions. For those already familiar with social marketing concepts and approaches, this guide will serve as … Read More

Key social marketing concepts and principles – Competition, Behaviour, Audience segmentation
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Key concept 3: Competition Competitive factors are those that get in the way of positive behaviours; e.g. like not using condoms for HIV prevention because they are perceived as ‘unmanly’, thought to reduce pleasure and/or not affordable or easily available. … Read More

Key social marketing concepts and principles – Exchange
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The concept of exchange as well as that of value creation is a central concept in social marketing. Exchange is based on observations that we tend to change our behaviour when we perceive that it is in our interest to … Read More

Key social marketing concepts and principles – Insight
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The social marketing ‘customer/citizen triangle’ [15] is a visual way to highlight the key features of social marketing. Six key concepts are emphasised: Insight, Exchange, Competition, Audience Segmentation, Behaviour and Method Mix. The citizen/customer/patient is in the centre of the … Read More

A system of gambling licensing in European Union – The principles of transparency, equal treatment and legal certainty
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Licensing systems for certain categories of offline gambling are common in many countries. A growing number of Member States is introducing licensing systems for the provision of online gambling services. These licenses may be issued on the basis of a … Read More

Values and principles of agile web development
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Values Agile methods advocate four core values (in parentheses, quotes Manifest): Team (“Individuals and their interactions over processes and tools”): In agile view, the team is more important than the tools (structural or control) or operating procedures. It is better … Read More

Principles of insurance
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Losses must be uncertain. The rate of losses must be relatively predictable: In order to set premiums (prices) insurers must be able to estimate them accurately. This is done using the Law of Large Numbers which states that: The larger … Read More

Drupal principles
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Drupal can be used at four different levels: As is: once it is installed and configured, it is used to create structured and writable content by the users that can register on the site. The menus of the site then … Read More

Principles in digital evidence
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(Source: International Organization on Computer Evidence) In the process of obtaining digital evidence, actions taken should not alter the evidence.   Where it is necessary for a person to access original digital evidence, that person must be competent in terms … Read More

RATT Guiding Principles
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Open, unencumbered, beneficial use of the telework and teleactivities. Self-regulated content providers; no prior censorship of on-line communications. On-line free expression is not restricted by other indirect means such as excessively restrictive governmental or private controls over computer hardware or … Read More

Google Ranking explained
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Google PageRank is based primarely on the “votes” submitted by other web sites under the form of the links. It uses a complex algorithm to assign values, in order to measure the relative importance for every hyperlinked element. An interesting … Read More

Wikia Search, the new search engine powered by MediaWiki
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Next week will be officially launched Wikia Search, powered by the free software MediaWiki and managed by Wikia Inc., with about 50 million to 100 million Web pages indexed. Wikia Search will have open-source search algorithms and application program interfaces, … Read More

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