Advertising networks

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An advertising network (also called an online advertising network or ad network) is a collection of (often unrelated) online advertising inventory. Online advertising inventory comes in many different forms. This inventory can be found on websites, in instant messaging applications, … Read More

Central ad servers

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A central ad server is a computer server that stores advertisements and delivers them to web site visitors. These servers centrally store the ads so that advertisers and publishers can track from one source the distribution of their online advertisements, … Read More

Organization of click frauds

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Click fraud can be as simple as one person starting a small web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Oftentimes, the number of clicks, and their value, is so small, that the … Read More

Non-contracting parties in click frauds

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A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police because perpetrators generally can not be sued for breach of contract, or charged criminally … Read More

Bilingual dictionaries

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Printed bilingual dictionaries come in all sizes and shapes. A bilingual dictionary or translation dictionary is a specialized dictionary used to translate words or phrases from one language to another. Bilingual dictionaries can be unidirectional, meaning that they list the … Read More

Payment conventions in online advertising

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Because of the ability to track results of online advertising at a more granular level than what is available through traditional advertising, varying ways have developed for the advertisers and publishers to do business. The three most common ways in … Read More

Affiliate

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An affiliate is a commercial entity with a relationship with a peer or a larger entity. Broadcast networks In a radio network or TV network, an affiliate is a radio station or TV station that agrees to carry the broadcasts … Read More

Affiliate marketing

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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More

Google AdSense referrals changes

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AdSense referrals will no longer be offering the $5 bonus or $2000 bonus, it will return to the original payout structure. European publishers could no longer promote this product. One reason can be for Google to cut down on signups … Read More