Impact and management of online reputation
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For individuals Today managing online reputation is likely to apply to all types of entities: little-known citizens, celebrities in their media exposure or their political commitment, but also companies and brands. The discovery of e-reputation appeared with the phenomenon of … Read More

Reputation management
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The online reputation, sometimes called web reputation, or digital reputation, is the reputation, the common opinion (information, advice, discussions, comments, rumors …) of a web entity (brand, person, legal (business) or physical (individual), real (represented by a name or pseudonym) … Read More

Organic search engines
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Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More