Search Engine Marketing
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  Search engine marketing (SEM) is a branch of online marketing and includes any promotional measures to attract visitors to a website via web search engines. Search engine marketing is divided into search engine advertising (SEA) and Search Engine Optimization … Read More

Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Advertising agencies
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An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of … Read More

Search engine marketing
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In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are: Search engine optimization, or improving rankings for relevant … Read More

Internet marketing
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Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing. Definition and … Read More