Link popularity
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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality … Read More

Search engine advertising
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Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More

Link farm
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On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. Although some link farms can be created by hand, most are created through automated programs and … Read More

Reciprocal links
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A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob’s website links to Alice’s website, and Alice’s website links to Bos’s website, … Read More

Ethical considerations in search engine marketing
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Many forms of search engine optimization only amount to ensuring compliance to search engines’ guidelines for inclusion and removing any technical barriers that might keep the website from reaching a proper ranking. However, other methods of search engine optimization such … Read More

Link exchange
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Link Exchange (“Reciprocal Link Exchange”) is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask … Read More

Search engine advertising
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Advertising with search engines is known by different names. It is also called sponsored search. Advertising with search engines could be further classified as follows: Advertising based on a keyword search Advertising based on a keyword search could take place … Read More

Search engine optimization
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Search engine optimization aims to index and improve rankings for the webpages which are most relevant to the keywords searched for according to the algorithm of each search engine. The relevant pages are returned in search engine result pages (SERPS). … Read More

Algorithms for relevance in SE
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In the simplest case, relevance can be calculated by examining how many times a query term appears in a document (term frequency), possibly combined with how discriminative that query term is across the searched collection (often called Term Frequency-Inverse Document … Read More

Relevance
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In computer science, and particularly in search engines, relevance is a numerical score assigned to a search result, representing how well the result meets the information need of the user that issued the search query. In many cases, a result’s … Read More

High quality web sites typically rank well
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A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and … Read More

Pay per click
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Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More

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