Keyword stuffing

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Keyword stuffing is considered to be an unethical Search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags, may explain … Read More

High quality web sites typically rank well

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A webmaster who wants to maximize the value of a web site can read the guidelines published by the search engines, as well as the coding guidelines published by the World Wide Web Consortium. If the guidelines are followed, and … Read More

Black hat methods in SEO

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Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

White hat methods

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So-called “white hat” methods of SEO involve following the search engines’ guidelines as to what is and what isn’t acceptable. Their advice generally is to create content for the user, not the search engines; to make that content easily accessible … Read More

The relationship between SEO and the search engines

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Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of … Read More

Organic search engines

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Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More

Early search engines

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SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and … Read More

Affiliate marketing

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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More

Google and Yahoo! top search keywords for 2007

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Big differences between the two statistics for top search keywords for the last year. It seems that Yahoo! search was used mainly for entertainment, while US people searched with Google for a more diversified terms, especially social networks. As specified … Read More

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