Search engine results page (SERP)
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A search engine results page, or SERP is the listing of web pages returned by a search engine in response to a keyword query. The results normal include a list of web pages with titles, a link to the page, … Read More

Search engine marketing
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In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are: Search engine optimization, or improving rankings for relevant … Read More

Organic search engines
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Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been from the start important to the Google algorithm [1]. PageRank … Read More

Early search engines
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SEO began in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and … Read More

Yahoo! and online gambling search
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It seems that Yahoo! already started the campaign against online gambling. For a search with the keywords “online gambling”, the first two positions belong to a same site that was shuted down by the web hosting company for the violation … Read More