Online Marketing Activities
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Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Tennis shots
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A competent tennis player has eight basic shots in his or her repertoire: the serve, forehand, backhand, volley, half-volley, overhead smash, drop shot, and lob. Serve A serve (or, more formally, a “service”) in tennis is a shot to start … Read More