Survey Data for Remote Gaming Companies in the EU
| |

A survey instrument was developed and disseminated to all known remote gaming operators in the EU, as well as the regulatory authorities in Gibraltar and in Malta. As of mid-February 2006, a total of 19 companies from Malta, Gibraltar, and … Read More

Publicity
| |

Publicity is the deliberate attempt to manage the public’s perception of a product or organization. The product could include anything from traditional goods and services, to celebrities, or works of entertainment. From a marketing perspective, publicity is one of the … Read More

Examples of well known brand names
| |

Business Week magazine publishes an annual “brand scorecard” of the top 100 most valuable brands worldwide. Some results from the 2005 survey, which contained 53 American, 37 European, 7 Japanese, and 3 South Korean brands, are listed below. The European … Read More