Direct marketing techniques in advertising announcements
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To define what constitutes a good advertisement, we start with what is not a good advertisement: It is not created for the sake of being creative. It is not designed to be pleasedof the copywriter, artistic directors, presidents of agencies … Read More

Methods and techniques of collecting and analyzing information in marketing research
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Planning online business Planning is the process by which a series of online communication options are selected which allow the unitary achievement of the purpose and objectives of the web site. Therefore, the first step in designing web development plan … Read More

Phreaking
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Phreaking is a slang term for the action of making a telephone system do something that it normally should not allow. It is an illegal activity, but one formerly pursued by a large number of computer and electronics hobbyists out … Read More

Pay per click
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Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, … Read More

Approaches in language identification
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Non-Computational Approaches In the field of library science, language identification is important for categorizing materials. As librarians often have to categorize materials which are in languages they are not familiar with, they sometimes rely on tables of frequent words and … Read More

The relationship between SEO and the search engines
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Search engine operators became interested in the SEO community in the late 1990s. A number of high profile SEO community leaders established contractual relationships with search engines for advertising and consulting purposes. These early contacts led to an amelioration of … Read More

E-mail spam
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E-mail spam is by far the most common form of spamming on the internet. It involves sending identical or nearly identical unsolicited messages to a large number of recipients. Unlike legitimate commercial e-mail, spam is generally sent without the explicit … Read More

Evaluation of machine translation
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Various methods for the evaluation for machine translation have been employed. This article will focus on the evaluation of the output of machine translation, rather than on performance or usability evaluation. Before covering the large scale studies, a brief comment … Read More

Bridge play techniques
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Terence Reese, a prolific author of bridge books, points out that there are only four ways of taking a trick by force, and two of these are very easy: playing a high card that no one else can beat trumping … Read More