e-Mail marketing terms
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Auto-responders : Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail. Bounce backs e-mail sent back to the server that originally sent the e-mail. Bounce rate Ratio of bounced e-mails to total e-mails sent. … Read More

Spyware, “adware”, and tracking
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The term adware frequently refers to any software which displays advertisements, whether or not it does so with the user’s consent. Programs such as the Eudora mail client display advertisements as an alternative to shareware registration fees. These classify as … Read More

MindPlay
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MindPlay is a technology designed to monitor blackjack players’ actions while playing in a casino.Monitoring a person’s play traditionally is done visually, by the dealer, floorperson, pitboss, and the eye in the sky (video surveillance). If one of these observers … Read More