Advertising agency personnel
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The creative department — the people who create the actual ads — form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed … Read More

Link campaigns
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Link campaigns are a form of online marketing and is also a method for search engine optimization. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, … Read More

Black hat methods in SEO
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Spamdexing is the promotion of irrelevant, chiefly commercial, pages through deceptive techniques and the abuse of the search algorithms. Many search engine administrators consider any form of search engine optimization used to improve a website’s page rank as spamdexing. However, … Read More

Online Marketing Activities
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Smith and Chaffey (2001) describe five key online marketing activities (the ‘5Ss’) which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are: Sell – Grow sales (the e-newsletter often … Read More

Affiliate marketing
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Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder’s-fees for the introduction … Read More

Share your site with Google Sites
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Official Google Blog announced the launch of the Google Sites for anyone to share information – team projects, company intranets, community groups, classrooms, clubs, family updates, etc. Google Sites was previously used exclusively as part of Google Apps for companies … Read More

Fusu, the Domain Stock Exchange for premium domain names
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I thought longtime ago for a stock exchange for domain names. As any other domainer. It is the perfect tool for the domain name market. An emerging market. Fusu did it. Domaining, as it is defined by Wikipedia, is the … Read More

Domain tasting and ICANN’s Report
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ICANN just releases a report on the domain tasting, known also as domain kiting, where the registrants use the five-day “grace-period” at the beginning os a GTLD (generic top-level domain) to test it. If the domain is a success, it … Read More