Spam history
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The term spam is derived from the Monty Python SPAM sketch, set in a cafe where everything on the menu includes SPAM luncheon meat. As the server recites the SPAM-filled menu, presently a chorus of Viking patrons drowns out all … Read More

e-Mail marketing terms
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Auto-responders : Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail. Bounce backs e-mail sent back to the server that originally sent the e-mail. Bounce rate Ratio of bounced e-mails to total e-mails sent. … Read More

e-Mail marketing – The Bad
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Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited commercial e-mail, also known as spam. Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use … Read More