A general conclusion drawn from the experience of companies that have already begun to venture on the Net: To be successful in online advertising, this advertising must be considered, if not appreciated. Web population grows rapidly every month, and the rate of increase of the accessible documents is even higher , making it impossible to “discover” an isolated pages. A great help is a link to the so-called “search engines” – indexes and huge database containing millions of URLs. These indexes, becoming more and more comprehensive, are specialized on categories.
Just like websites, these indexes are divided into two categories: the free and commercial. Usually, the basic rule is that the non-commercial (informational pages, lists of resources, etc.) pages – and the sites – are related to free general indexes – that uses “search bots” to automatically index larger number of sites. On the other hand, commercial resources – websites of the commercial enterprises – are generally listed in the commercial indexes, providing services for amounts that are not often negligible.
Another method consists in renting advertising space on a popular site – with high traffic. As TV channels charges directly proportional to the number of viewers of a program, so rates a “banner” advertising – which references the company’s website which has leased advertising – depend on the traffic on the site.
Being connected to this service provides important visibility to the commercial companies, visibility without which their presence on the Web would remain ineffective. Unfortunately one or more links are by no means sufficient. Extremely important emphasis should be placed on the construction and design of advertising pages, requiring attention, good taste and style.
However, a cutting edge graphic design can not, by itself, to guarantee the success of a website. A good content associated with a good graphic design complement together, ensuring the success of a Web page.