A general finding that emerges from the experience of the companies already activating on Internet: to be successful in online market, this advertising must be taken into account, if not appreciated. Web population grows rapidly every month and the rate of increase in the number of available documents is even higher, making it impossible to ” discover ” an isolated page. A very big help is a link to the so-called ” search engines ” – indexes and huge database containing billions of URLs. These indexes, becoming more and more comprehensive, include specialized categories, and there are indexes specifically dedicated to business .
Just like the websites, these indexes are divided into two categories: free and commercial. Usually, the basic rule is that non -profit pages (informational pages, resource lists , etc.) – and such websites – are included for free in general indexes, that uses “search bots” to automatically index largest possible number of sites. On the other hand, commercial resources – websites commercial enterprises – are generally listed in the commercial indexes that offer their services for not negligible payments.
Another method is the rental of advertising space on a popular website, with high traffic. As television networks charge proportional to the number of viewers of a program, so rates for a “banner” advertising – which points to the company’s website that rent advertising – depend on the traffic on the site.
To be bound to such a service provides important visibility to commercial companies, without which their presence on the Web would remain ineffective. Unfortunately one or more connections are by no means sufficient . Extremely important emphasis should be placed on the construction and design of advertising pages, requiring much attention, good taste and style.
However, a great graphic design can not by itself to guarantee the success of a website. A good content associated with a good graphic design complement together, ensuring the success of a Web page.