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Tips for developing an e-commerce website

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shopping-cart-151684Let’s consider that you already have a website and a product list, if not their image. Your phone number is available so the site visitors can call and order one of the company’s products. If the page was well done, some will call and you will have to meet orders. But why not to facilitate this process? Why not give consumers additional options to place orders on-line with a credit card or money order when they visit your site? Here are some items that should be considered.

Commercial accounts

Merchant account is a term that refers to a banking relationship that allows a company to accept credit cards. It is true that most companies already have such accounts and certainly need the possibility of accepting orders on credit cards, but there are small companies that have not yet such banking relationships. This is the first step to be made. There are many consultants who advertise on the Internet and who provides such services for early-stage companies. You may need to buy soft and hard products depending on the complexity of the transactions that you want to execute.

To accept orders via credit cards, you need a “secure server”, as security on the web is an issue that arouses concern. Much of this concern is caused by lack of information and the Internet continues to be a safe environment for commercial transactions. It is important to make sure that you follow existing conventions regarding Internet security, which involves using a “secure server” for transactions through credit cards.

Order forms

Looks pretty simple, but can be a software issue rather complicated. You must manage to present all the products, prices and variants (sizes, colors, etc). Before requesting credit card information to you automatically have to get the order value, to add shipping costs and sales tax (where applicable), depending on the customer’s address. The achievement of such performance involves more than some knowledge of HTML. You can buy software for such operations that try to integrate them into your page, or you can outsource this service outside the organization.

Online authorization

Also should be considered credit card authorization option when your client is connected. It is possible that this feature is absolutely necessary if you provide information or allow download the purchased software on your page. Even if you are going to send the product, it might to prove to be very useful. Unfortunately, the design for online authorization is extremely complicated, so often the best solution is subcontracting.

Order tracking

You need an entire system to track orders. This may involve the announcement by e -mail, electronic receipts, online reports, database tracking, internal search capabilities, etc. It’s easy to overdo it in the purchase of such systems, and to spend a lot of money to integrate functions for online orders with existing ones. I prefer to suggest that, at least initially, firms avoid highly sophisticated pages of this.

Technical challenges

A simple web page might not be quite so simple if it is not effective. A functional page that includes the possibility of online order, requires expertise in several different areas, including.

In the event that certain pieces of the puzzle are not at your disposal within the company, there are a number of external consultants. Another alternative is the sub.

Subcontracting

Subcontracting is using the services of a third party, which offers those pieces of puzzle that provide functionality for transaction. In commerce the most effective way you can achieve a goal is often contracted those portions you need and for which you do not have the necessary  in -house expertise. It will help you get started quickly and focus on your business avoiding technical problems.

Conclusions

Although nothing is easy, getting an effective website is readily available to every decided entrepreneur of a small firm. There are many success stories of firms that operate on the web. If your product is suitable for sale on the Internet and add a little effort, then you might wake up overwhelmed by orders.

If you want more information on this process please do not hesitate to contact me. Information (and not only) are free!

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