Yahoo! changes his terms of service regarding the gambling ads, for the UK advertisers. This is due to the change in UK legislation for gambling advertising, that is now less restrictive.
AccuraCast says that Yahoo! sent an email to its UK clients telling them that under recent UK legislation on gambling advertising, UK gambling ads may now include invitations to play or any mention of money, bonuses and prizes.
Yahoo Search Marketing have partnered recently with Media Corporation, an Internet media firm which owns onthebox.com, gambling.com and sport.co.uk, to provide search results and advertising across Media Corp’s extensive publishing network.