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Online and Media Advertising Services

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Online advertising

Online Advertising can be a highly effective method of brand-building and further increasing targeted traffic to your Web site.

I provide a comprehensive campaign management service that encompasses the following:

  • Media research

  • Media planning

  • Design and production of banner creatives

  • Media buying and placement

  • Placement validation

  • Performance analysis and reporting

  • Campaign optimization

Depending on the objectives and scope of a given campaign, CPM (cost per thousand impressions), CPC (cost per click) and Content Sponsorship models may be utilized.

The management of an advertising campaign involves a two-stage process:

  • Campaign Preparation: Media research, media planning and production of initial banner creatives.

  • Campaign Implementation: Media buying and placement, validation, performance analysis and optimization (closing the loop with media planning in an on-going cycle).

The design and production of banner creatives are charged separately.

Newspapers

Good Ads Can Produce Increases of Over 500%

Classified Ads, Regular Ads, and Press Releases that are tied to your Web Site can be published in Newspaper media.

I can assist your company in the design of your ad programs, submission of the ads and the fulfillment process. Depending on the program, fulfillment can be accomplished automatically through these systems, your Web Site or the Postal mails.

In many cases you may just wish to direct people to your Web Site. Some products, particularly physical products, will require a more entailed fulfillment procedure and system.

Internet Classified Ads

Classified Ad Sites on the Internet are very similar to Newspaper Classifieds. Some sites offer free listings while others will charge a fee for a specific time period. In either case you need to enter and submit the ad information.

The response mechanism normally used for your ad is an E-mail address but a normal mail address or your web site address may be used.

Some of the sites are general sites with indexes of their own for classifying the ads. Other sites specialize in one area or product line.

There are many Web Sites on which you may list your advertisement. Any search engine will present the addresses of several hundred when you search using the keyword of „classified” or „classifieds”.

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